Data Protection & Privacy

Privacy Policy

Effective June 1, 2024. This notice explains how Vertali Media collects, uses, safeguards, and protects your personal information.

GDPR

Compliant

Day Response

256

Bit Encryption

Data Protection Commitment

At Vertali Media, we collect the minimum data necessary to run our platform and to respond to your outreach. Our privacy framework is built on transparency, user control, and regulatory compliance across all jurisdictions where we operate. We are committed to protecting your personal information and ensuring you understand how it is used.

Section 1

Data Categories We Process

We collect the minimum data necessary to run Vertali Media and to respond to your outreach. Below is a comprehensive breakdown of the types of data we process:

Data Category	Purpose	Retention
Site usage telemetry IP address, device info, viewing patterns	Platform availability, wellness safeguards, fraud detection, service improvement	Up to 24 months
Contact submissions Name, email, message content	Respond to inquiries and partnership requests	~18 months
Administrator account data Credentials, roles, activity logs	Authentication, authorization, audit trails, security monitoring	Active + 12 months
Preference & settings Language, accessibility options	Personalize user experience, accessibility features	Until deleted
Communication records Support tickets, feedback	Customer support quality, dispute resolution	7 years

Beyond the summary above, we may process personal data to satisfy regulatory obligations, comply with lawful requests, or deliver optional updates you opt into.

Legitimate Interests

To operate and secure the platform, prevent fraud, and improve our services.

Contractual Necessity

When providing requested services and fulfilling our obligations to you.

Legal Obligation

To comply with applicable laws, regulations, and legal processes.

Consent

For optional analytics, marketing communications, and non-essential cookies.

Withdrawal of Consent

You may withdraw consent at any time without affecting prior lawful processing. To withdraw consent, contact us at privacy@vertali.media.

Vertali Media engages vetted providers that help us deliver the experience. Each partner signs data-processing agreements and implements industry security standards.

Cloud Hosting & Infrastructure

Secure cloud infrastructure that powers Vertali's application, databases, and content delivery.

AWS, Google Cloud Platform

Email & Communications

Transactional message delivery for contact responses, notifications, and administrative alerts.

SendGrid, Mailgun

Monitoring & Analytics

Tools that record uptime metrics, anomalies, and anonymized usage patterns to protect the service.

Datadog, Google Analytics (anonymized)

Security & Fraud Prevention

Services that help detect and prevent unauthorized access, abuse, and fraudulent activity.

Cloudflare, reCAPTCHA

We implement comprehensive technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

Encryption at Rest

All stored data is encrypted using AES-256 encryption standards.

Encryption in Transit

TLS 1.3 protects all data transmitted between you and our servers.

Access Controls

Role-based access with multi-factor authentication for all staff.

Regular Audits

Third-party security assessments and penetration testing annually.

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

Active Account Data Retained while account is active

Indefinite (Active)

Deleted Account Data Anonymized or deleted after account closure

12 Months

Communication Records For legal and support purposes

7 Years

Analytics Data Aggregated and anonymized

24 Months

Automated wellness and moderation systems analyse viewing telemetry and admin signals to enforce session limits, throttle abusive requests, and surface anomalies. These systems help us maintain platform integrity and promote healthy viewing habits.

Human Oversight & Appeals

A human reviews impactful outcomes, and you can request manual reconsideration by contacting privacy@vertali.media. We ensure that significant decisions affecting your access are subject to human review upon request.

Personal data may be processed in the United States and other locations where our processors operate. When transferring from the EU, UK, or similar regions we rely on recognised safeguards.

Standard Contractual Clauses

EU-approved model contracts for data transfers to non-adequate countries.

Adequacy Decisions

Transfers to countries with recognized adequate data protection standards.

Binding Corporate Rules

Internal policies governing transfers within our corporate group.

Depending on your location, you may exercise the following rights regarding your personal data:

Access

Request a copy of the personal data we hold about you.

Rectification

Request correction of inaccurate or incomplete data.

Erasure

Request deletion of your personal data in certain circumstances.

Restriction

Request limitation of processing in certain situations.

Portability

Receive your data in a structured, machine-readable format.

Objection

Object to processing based on legitimate interests.

We use cookies and similar technologies to operate the platform, remember preferences, and understand usage patterns. You can manage cookie preferences through your browser settings.

Essential Cookies

Required for basic platform functionality and security.

Functional Cookies

Remember your preferences and settings.

Analytics Cookies

Help us understand how visitors use the platform.

Vertali Media is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

For privacy-related inquiries, to exercise your rights, or to report a concern, please contact our Data Protection Officer:

Email privacy@vertali.media

Response Time Within 30 days

Appeals privacy@vertali.media