Platform Entertainment
Group Company
America First, America Proud
A proudly American, family-led entertainment holding company dedicated to strengthening American entertainment, supporting American creators, and building American media dominance - overseeing a portfolio of businesses spanning media distribution, film and television exhibition, streamer housing, talent management, real estate, technology, and digital IP development.
Multi-Generational
American Entrepreneurship
The Carter family maintains direct historical family ties to the Carter legacy, including the lineage behind Carter's - the iconic American apparel brand founded in 1865. As a proudly American company, we embody the spirit of American innovation, resilience, and excellence that has defined our nation for generations.
This legacy provides a foundation of American entrepreneurship, operational rigor, and long-term brand stewardship across all Carter-affiliated businesses. We are committed to strengthening American entertainment, supporting American jobs, and ensuring American creativity leads the global entertainment industry.
Visionary Leadership
Led by experienced executives with deep industry expertise and a commitment to long-term value creation
Matthew Carter
Visionary leader with extensive experience in building and scaling entertainment enterprises. Matthew provides strategic direction and oversees the long-term vision for the entire Platform Entertainment Group ecosystem.
Daniel Carter
Operational leader driving day-to-day excellence across Vertali Group. Daniel brings deep expertise in entertainment operations, technology integration, and business development to scale the affiliated operating companies.
Kamille Bowman
Strategic visionary who has been with Vertali Group since its inception in the streaming space. Kamille brings Canadian perspective and deep expertise in scaling streaming operations and market expansion strategies.
Camille Thibault
Operations expert ensuring seamless execution across all Vertali Group entities. Camille oversees daily operations, process optimization, and cross-functional coordination to drive operational excellence.
Felix Hatlevik
Financial steward managing capital allocation, investment strategies, and fiscal oversight. Felix ensures financial health and sustainable growth across the Vertali Group portfolio.
Nilton Flórez
Legal expert overseeing compliance, intellectual property, and regulatory affairs. Nilton ensures all operations maintain legal integrity and protect corporate interests across jurisdictions.
Kaleb Logan
Canadian operations expert from close to Toronto bringing hands-on mechanical expertise to property management. Kaleb oversees all streamer houses, production facilities, and physical infrastructure across multiple states, ensuring optimal functionality and maintenance.
Kaylee Carter
Sister of Daniel and Matthew Carter, bringing family vision to brand strategy. Kaylee oversees all brand development, marketing initiatives, and creative direction across the Platform Entertainment Group ecosystem, ensuring consistent brand identity and market presence.
Our Entertainment Ecosystem
A diverse portfolio of specialized companies working together to create comprehensive entertainment solutions
Vertali Group
Vertali Group is a separate and independent operating company focused on corporate strategy, investments, and business operations across multiple Vertali-branded ventures. It provides executive oversight, financial management, and long-term planning for its subsidiaries.
Important distinction:
Vertali Group is not Vertali Media Group. The two operate independently, with different mandates and business models.
Vertali Media Group
Vertali Media Group is a standalone entertainment and media distribution company, operating independently from Vertali Group. Its core focus is on working with publishers, networks, studios, and platforms to distribute, exhibit, and showcase films, television series, and digital programming across theatrical, broadcast, cable, and streaming channels.
Core Functions:
- • Film & television distribution
- • Content exhibition & licensing
- • Network and platform partnerships
- • Publisher & studio collaboration
Market Focus:
- • International and domestic media placement
- • Multi-platform distribution strategy
- • Content acquisition and development
- • Audience engagement optimization
Vertali Streamer Operations
Streamer housing and talent management operations are managed through Vertali-branded creator entities under Platform Entertainment Group, in coordination with Vertali Realty.
Streamer House Portfolio
Each state operates as a separate legal and operational entity:
Talent Management Services
- Creator representation & negotiations
- Brand partnerships & sponsorships
- Streaming platform strategy
- Monetization & revenue optimization
- IP development & creator brand building
Vertali Realty
Vertali Realty owns and manages all physical properties, including streamer houses, production facilities, and future creator campuses across multiple states.
Vertali Web Services
- Streaming infrastructure
- Creator platforms
- Web & app development
- Monetization systems
- Fan engagement technology
Magic Media Group
Magic Media Group develops original IP and themed entertainment concepts, drawing inspiration from classic, family-friendly storytelling and cinematic world-building.
Associated Creative Brands:
Production & Post-Production
Production Brands:
Creator & Network Brands:
Mission, Vision & Values
The foundation upon which we build entertainment legacies that transcend generations
Mission
To build a proudly American entertainment ecosystem founded on unwavering honesty, absolute accountability, and transparent integrity - where American creators, content owners, and distributors operate with long-term stability, ethical ownership, and sustainable scale, putting American entertainment first on the global stage.
Our American Commitment:
We exist to elevate American entertainment through principled business practices, creating an environment where American creativity flourishes, American partnerships thrive, and American entertainment legacies endure for generations.
Vision
To unite legacy American brand discipline with modern entertainment and creator economies, forming a proudly American, family-led platform built on trust, honor, and principled leadership - capable of operating across film, television, streaming, real estate, and digital media for generations to come, ensuring American entertainment dominance worldwide.
Our American Aspiration:
To become the gold standard for American entertainment infrastructure, proving that American business ethics and exceptional creative success can coexist and amplify one another, making America proud.
Our Unshakeable Values
These principles guide every decision, relationship, and action we take
Honesty
Radical transparency in all dealings, clear communication, and truthfulness in every interaction.
In Practice:
- • No hidden agendas or surprise costs
- • Direct communication, even when difficult
- • Full disclosure of capabilities and limitations
Accountability
Taking ownership of our commitments, admitting mistakes, and delivering on our promises without excuse.
In Practice:
- • We own our outcomes, good and bad
- • Quick to admit, quick to correct
- • No blame culture, only solutions focus
Integrity
Uncompromising ethical standards, principled decision-making, and doing what's right even when no one is watching.
In Practice:
- • Ethics over profit, always
- • Consistent principles across all contexts
- • Courage to stand for what's right
Extended Principles
Additional values that shape our culture and operations
Excellence
Relentless pursuit of American quality in every endeavor
Respect
Honoring every American voice and perspective
Innovation
Bold American creativity and forward-thinking solutions
American Pride
Patriotic commitment to American entertainment leadership
Leadership Excellence
- Lead by example with moral courage and ethical conviction
- Make decisions that honor our legacy and future generations
- Empower others through trust, respect, and transparent communication
- Practice servant leadership - our success comes from lifting others
- Maintain emotional intelligence and cultural awareness
Partnership Principles
- Build relationships based on mutual respect and shared success
- Honor commitments and exceed expectations in every partnership
- Create win-win scenarios that elevate all stakeholders
- Practice active listening and seek to understand deeply
- Share credit generously and accept responsibility personally
Operational Excellence
- Continuous improvement mindset
- Data-driven decision making
- Efficient processes without compromising quality
- Proactive problem identification and resolution
Creative Excellence
- Nurture and protect creative vision
- Provide resources for artistic excellence
- Balance innovation with commercial viability
- Celebrate creative achievements and milestones
Social Responsibility
- Environmental stewardship in all operations
- Community engagement and support
- Diverse and inclusive workplace culture
- Ethical supply chain and vendor relationships
Our Cultural Commitments
To Our Team
- • Safe, inclusive, and empowering work environment
- • Competitive compensation and growth opportunities
- • Work-life balance that respects personal time
- • Continuous learning and professional development
- • Recognition and celebration of achievements
To Our Partners
- • Fair and transparent business practices
- • Shared success and mutual growth
- • Open communication and honest feedback
- • Long-term relationship building over short-term gains
- • Flexibility and adaptability to changing needs
For over 150 years, the Carter name has stood for quality, integrity, and excellence. We carry this legacy forward with unwavering commitment to ethical business practices, transparent operations, and principled leadership that honors both our heritage and our future.
By the Numbers
Scale and impact across our entertainment ecosystem